Carly Walter is a holistic therapist, menopause and hormone coach, and founder of MAGI, an AI wellbeing companion built by and for neurodivergent women.
Alongside MAGI, Carly runs Wellbeing Reimagined – a coaching and mentoring practice where she works with neurodivergent and hormonally sensitive women, leaders and founders, who are ready to create lives that work for them.
Carly was one of the innovators chosen for Health Innovation Yorkshire & Humber’s flagship accelerator programme, Propel, which offers a six-month course of support and guidance for HealthTech SMEs looking to access the NHS market.
We caught up with Carly to understand more about her journey on Propel and how the programme has supported her.
- Why did you join the Propel@YH programme?
I joined Propel because I wanted structured support to take MAGI from a powerful idea to a scalable reality. As a founder working at the intersection of women’s health, neurodivergence, and digital innovation, I knew I needed the right ecosystem around me to sharpen our strategy, connect with the NHS and partners, and build the credibility to grow. Propel offered that — with access to expertise, networks, and a peer community I wouldn’t have had otherwise.
- How did the programme help your company?
Propel gave me not only the confidence to position MAGI as a disruptive wellbeing platform but also practical connections and resources that have shaped our next steps. The introductions to Health Innovation Yorkshire & Humber, Devices for Dignity, and Medipex have been pivotal in understanding how to navigate NHS pathways. The mentoring and workshops also helped refine how I communicate the value of MAGI to different audiences — from investors to health system partners.
- What was the most useful part of the programme?
The most useful part was the combination of expert guidance and peer support. Having access to mentors who understood the challenges of digital health innovation — especially around regulatory requirements, NHS adoption, and funding routes — was invaluable. At the same time, being part of a community of founders at similar stages gave me encouragement, accountability, and a safe space to share ideas. Propel created a balance of inspiration and real-world strategy.
- What have you been doing since the programme?
Since Propel, MAGI has gone from vision to traction. We won the Mayor’s Big Health Challenge (development phase), where we’re now looking for NHS pilot site opportunities and exploring corporate partnerships and we’ve expanded our advisory board to strengthen our approach to secure data structures as we prepare to build MAGI.